Keeping your current customers happy and bringing in new clientele isn’t an easy job. It requires clever thinking and time. Offering sales and discounts, arranging community events or giving away promotional gifts, such as our affordable products from wholesale cutting boards, are all tricks that many profitable businesses swear by. However, if you are still wondering where to get started, here are a few ideas to help you get your business out there and make a noticeable impact on customers.
According to a study published by the Harvard Business Review, gaining a new customer is generally 5 to 25 times more expensive than retaining a current client. The secret to customer loyalty lies in keeping the existing customers happy and making a lasting impression on new customers. Arrange engaging events and give free giveaways to try and test marketing strategies. It will help embed your brand’s name into your audience’s thoughts, reminding them to keep coming back.
When it comes to arranging events, you should analyse the circumstances using past records, if possible, and current market trends to find out which techniques are working best for your business. Aim for seasonal promotions, such as those around Christmas, Black Friday and Valentine’s Day, getting you into the limelight. Giving better discounts than your competitors would definitely give you an edge, but remember to always use realistic limits or else it might give customers the impression that your product is of lesser quality.
The Promotional Products Association International (PPAI) aims to help you get your name out there. According to PPAI, promotional products are your ads. People tend to buy more after seeing others using a product rather than by watching your company’s advertisements. Giving out the right promotional product can be your gateway to not only gaining lots of new customers, but also retaining the existing ones. When choosing a product, always keep in mind your target audience’s intentions while considering their age, gender and location.
Aim for essential products with longevity such as wood products, which will last long and help your business gain more reach for years. Your goal should be to get new customers and keep them by providing quality products in return for customer loyalty. For all of your promotional product needs, visit our website and choose from our several promotional products and request a quote today