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Boost Sales by Offering Personalized Products

October 17, 2014

Boost Sales by Offering Personalized Products

Consumers these days are looking for more than just a mass produced cookie cutter product that has no personalization. Instead consumers are looking for products that they can make their own by adding a personal touch. This is also true when it comes to kitchen related products.

 Wooden cutting boards are probably one of the most useful and important items that you can have in the kitchen. A great way to add your own personal brand to your cutting board is to have it laser engraved. This will add your own flare to a product that you use every day in your home and they also make great gifts.

Three reasons why consumers want to personalize their products with laser engraving


1. Everybody wants their own brand: Gone are the days when consumers were happy with basic products. In the past, many consumer goods from cars to soft drinks were one size fits all. In fact when the first Ford; the model  T came in only one color. But now companies are starting to catch onto the modern day consumer and many are starting to offer customizable options. Take the large soft drink maker Coca-Cola; they are now selling drinks with personalized names on them. This gives customers that little something extra that they are looking for and it has helped Coca-Cola boost their sells. Laser engraving works the same way. If customers can put their name on a product it feels more personal.

2. Modern consumers are more expressive: Many consumers these days want to express who they are. They want the world to know that the products they use were in some way specially design for them. Laser engraving is a great way to personalize products and give consumers the voice they are looking for.

3. Offering customizable products can help build loyalty: By having your products laser engraved with your customers own words or logos they will be more apt to do business with you in the future. This is great for driving your company’s loyalty program. If you can offer products that your customers can customize themselves, you will be ahead of your competition that doesn’t.

Personalized wooden cutting boards are a great way to attract a new customer base if you are looking for a product that virtually everyone is using in their home, wooden cutting boards would fit the bill. But a great way to bring in new customers or beef up your loyalty program is to offer personally engraved cutting boards.

At Cutting Boards USA Wholesale we can help you get started offering your customers top of the line professional engraved cutting boards. We can help put some energy in your loyalty program and provide your customers with the best wooden cutting boards on the market today. All of our boards will come to your customers completely customized to meet their needs. So contact us today and get started offering our personalized wooden cutting boards.


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To receive wholesale pricing, the minimum order requirement is 20 cutting boards of one of our cutting board models listed below. Most models can be ordered in either Maple or Walnut and some are available in Cherry wood.

To receive wholesale pricing, the minimum order requirement is 20 cutting boards.