It has been proven over and over again; branded items promote a standing and prestige to any business who can afford them. Not only will it please your customers and can even make them feel like they are privileged to have the opportunity to take advantage of the products or services you’re offering, it will also keep your name fresh in their mind next time they need the goods or expertise you’re offering. Let’s look below at a few tips to help you choose the most appropriate corporate gift to carry your message.
First of all, what you need to think about is your goal. Will the gift be given to employees in recognition for their good work? Or is it intended for your actual clients to show them you appreciate their business, or to potential clients? These three different situation will help you narrow down your options.
A gift intended as a symbol of recognition for employees good work can be personal, so they can use it in their home, or it can be something they’ll use at work, such as a coffee mug or a mouse pad. If it is something they’ll use at home, it is wiser to choose something that will get used daily, such as a wood cutting board. It is a good way to promote employee retention by enhancing the sense of belonging to a group or community. And also a way to make sure the company’s money is not flushed down the drain by offering something that will remain collecting dust on a shelf.
The same can apply to the clients with who you have developed a long-lasting business relationship with. The message the gift you give them will carry a slightly different message though. By allowing them to get something useful they use on a regular basis, you keep your name and brand fresh in their mind to reinforce the business relationship you have.
On the other hand, if you want to attract potential clients, needless to say you’ll target your niche to get maximum results. For example, if you sell wholesale cutting boards, like we do, you’ll approach restaurants, retailers, laser engravers, event or wedding planners, people who will see cutting boards as a premium choice of usefulness and originality for what they have in mind. Since they can individually be personalized with laser-engraving, possibilities are endless.
If you’re new on the market, your message and your position needs to be clear and consistent to your clients and potential clients. An efficient product launch or campaign will give you leverage power, no matter if you’re on budget or not, to boost your sales and get the word out. With minimum order of 25 units to qualify for wholesale pricing, we certainly can provide you with something to suit your needs.
We at Cutting Boards USA pride ourselves in providing you a with a high quality everyday item that won’t be cheesy or tacky or of low quality to help you achieve your marketing or promotion goals. Let’s work together to make this happen.